In the digital realm, there are many different platforms to choose from. Our favorites are Google, Facebook, Instagram, and Youtube. Whether we channel your message through one platform or a combination of them all, we aim to raise your brand awareness and generate direct leads.
CHOOSE YOUR APPROACH
With each platform there are multiple things to consider. Who is my audience? What do I want them to do? How do I best utilize my budget? With any new campaign, our initial approach is to cast a wide net. This way we can get a better sense of your target audience without inadvertently excluding a potential key demographic.
Analytics are powerful. By reviewing your past efforts, we can help steer your marketing ship in the right direction. The numbers can help determine: Who is my target audience? What content was the most engaging? What time of day is my audience online? And are we getting the results we want? With analytics, we use as much information as possible by examining numbers across all utilized platforms. From there, we can use your website’s google analytics to show us how the efforts increased traffic and engagement.
THE EDUCATED APPROACH
Every time we finish a campaign and review the analytics we get smarter. What started as a broad approach with a wide audience soon becomes a well focused effort with an audience that favors quality over quantity. Digital Marketing is an ongoing effort if you want to keep your business or organization top of mind. So what next? It’s time to go full circle and “Choose Your Platform” once again. But this time we’ll have more knowledge and experience on our side.